Shoppers to shun fast fashion brands in Boxing Day sales, finds survey

Shoppers to shun fast fashion brands in Boxing Day sales, finds survey

Customers are set to spend much less on quick style manufacturers on this yr’s Boxing Day gross sales, new analysis by Barclaycard has discovered.

The survey of greater than 2,000 UK adults discovered that 67 per cent of Britons plan to spend much less on low-cost clothes that they are going to put on solely a handful of instances as a result of considerations about the way it might influence the surroundings.

Fears over the local weather disaster are anticipated to drive down gross sales by £200m total, with 62 per cent of buyers meaning to make fewer purchases.

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Nevertheless, the survey discovered some buyers nonetheless do intend to profit from the Boxing Day reductions, with 4 in 10 anticipated to spend a mean of £186 every.

Barclaycard, which processes nearly half of all credit score and debit card transactions within the UK, says that the lower in spending may be right down to most Britons having already made the majority of their discounted purchases on Black Friday and Cyber Monday, each of which passed off in November.

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Rob Cameron, chief government of Barclaycard Funds, mentioned: “Regardless of Boxing Day remaining a key second within the retail calendar, savvy buyers have been planning their giant purchases all through the complete festive gross sales interval, which begins lengthy earlier than December.

“Our knowledge for Black Friday and Cyber Monday revealed an enormous soar in transaction volumes this yr, so it’s not shocking that buyers count on to have much less cash to spend after Christmas, so retailers must take that into consideration.

“What’s extra, our analysis exhibits that buyers are more and more fascinated about how their purchases influence the surroundings.

“Ahead-thinking retailers ought to be making a aware effort to display their dedication to sustainability, as a way to increase their enchantment – and their income.”

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