South Korean designers using coronavirus masks as fashion items

South Korean designers using coronavirus masks as fashion items

From tutorials on tips on how to put on make-up with a face masks, to hats that incorporate a protecting plastic face defend, South Koreans are searching for to verify the coronavirus outbreak doesn’t harm their status for fashion.

In a single video that has gathered tens of 1000’s of views, 29-year-old magnificence YouTuber SSUNZY provides suggestions for making use of make-up in a manner that appears good underneath a masks.

“It’s very, very unlucky {that a} masks hides your face,” she says within the video. “You’ll be able to’t showcase your appeal. I’m going to do make-up that makes your face look good even while you’re sporting a masks.”

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SSUNZY recommends that viewers use extra moisturiser, and persist with extra pure shades slightly than heavy colouring. A hydrating basis, for instance, makes it simpler to the touch up make-up after eradicating a masks, she mentioned.

These practices appear to be widespread, with gross sales of extra vibrant cosmetics falling whereas gross sales of skincare merchandise have elevated.

“We noticed a rise in skincare product gross sales throughout the month of March in comparison with the earlier month,” mentioned Amorepacific Group, South Korea’s largest cosmetics powerhouse. “Anti-aging merchandise present probably the most secure gross sales.”

The ubiquitousness of face masks has made them an on a regular basis vogue merchandise for South Koreans, with Okay-pop music stars serving to unfold their recognition.

Regardless of a scarcity of masks, South Korea has made the merchandise a must have accent (iStock)

“The general public has change into extra snug with them as a countermeasure (to coronavirus) as a result of G-Dragon wears them, BTS wears them, all people wears them, so why can’t I put on them?” Korean designer Park Youn-hee, who typically works with Okay-pop idols together with BTS and Women’ Technology, mentioned at her showroom in Seoul whereas suggesting a vogue fashion that matches for a face masks. “To us, and to Okay-fashion, the masks is a signature merchandise.”

Like many international locations, South Korea has confronted shortages of face masks.

The federal government has imposed a rationing system to restrict the variety of masks every individual should purchase every week and positioned export restrictions on masks.

In response, some South Koreans have turned to different methods of mixing safety and vogue. One merchandise seen on the market in retailers and on-line are hats with a transparent plastic face defend.

Individuals of all ages have been seen sporting the hat in Daegu, the centre of South Korea’s coronavirus outbreak.

“It goes properly with all informal clothes,” Park mentioned of the hats.

South Korea has reported over 8,500 confirmed circumstances of coronavirus.

Park mentioned folks ought to embrace among the anonymity supplied by masks and push the boundaries of their private fashion.

“I feel a masks is an merchandise that may give you confidence since folks don’t recognise you clearly,” she mentioned. “Attempt daring colors and completely different seems to be.”


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