BMG has struck a strategic partnership with French Ligue 1 soccer (soccer) membership Olympique de Marseille (OM) that features the launch of OM Data, a brand new hip-hop, rap and R&B label.
OM Data will probably be headquartered in Marseille, France, which has been a hotbed of French hip-hop because the 1990s and served as a proving floor for artists together with BMG publishing purchasers IAM and Fonky Household. Emile Hauck will handle the brand new imprint and all the membership’s different music actions as OM Data’ A&R and venture supervisor. He’ll report back to BMG France common supervisor Sylvain Gazaignes.
Beneath the settlement, BMG would be the unique associate for all OM music tasks and actions; it additionally features a licensing deal for BMG’s manufacturing music library, which OM will use for all inside and exterior content material.
“Olympique de Marseille is above all a soccer membership, however its influence goes far past the fields, particularly amongst younger folks in Marseille,” mentioned Olympique de Marseille president Jacques-Henri Eyraud. “L’OM is a robust lever to unleash the good creative potential of this inhabitants. Marseille has been a cradle of French rap and hip-hop because the IAM collective and the hyperlinks between OM and native artists have been sturdy for years. The launch of OM Data strengthens this hyperlink and symbolizes the membership’s want to advertise the distinctive vitality that emanates from Marseille and its folks everywhere in the world.”
Acquired in 2016 by U.S. businessman Frank McCourt, Olympique de Marseille is the one French workforce to have gained the Union of European Soccer Associations’ (UEFA) Champions League event. In July, it additionally grew to become the primary Ligue 1 membership to broadcast a dwell soccer match on Twitch.
“It has been virtually three years since Frank McCourt approached us about exploring a partnership between Olympique de Marseille and BMG,” added Jon Loeffler, BMG government vp repertoire & advertising, New York. “He acknowledged the pure synergies between lots of the younger OM soccer gamers and the music scene in Marseille. We’re thrilled to have now formalized this partnership and look ahead to celebrating the tradition and keenness of sports activities and music in Marseille. It’s a successful mixture. Allez OM!”
Added Gazaignes, “The cultural hyperlink between hip-hop and soccer may be very sturdy, particularly in a metropolis like Marseille with such a vibrant and artistic music scene. The partnership with OM affords new alternatives for established acts, rising skills and artist collectives from Marseille, the South of France and Africa.”
The collaboration between BMG and OM kicked off firstly of the pandemic, when OM gathered a collective of artists from Marseille underneath the title OM La Compo to create the charity single “cOMbat quotidien,” which was supported and launched by BMG. All proceeds from the only have been donated to Marseille’s hospitals and others in want by way of the OM Basis.