A recent Joe Biden advert, “New Begin,” indicators an effort by his marketing campaign to make unity a central theme, underscoring a brand new passage in his stump speech that claims he will not be a president only for Democrats however for all Individuals.
What he is saying: The advert — which started Friday evening, and is a follow-up to “Recent Begin” — attracts from a Biden speech earlier within the week in Manitowoc, Wisconsin:
I don’t pledge allegiance to purple states of America or blue states of America — I pledge allegiance to america of America. I’m gonna battle as arduous for individuals who supported me as those that didn’t help me. We’ve an opportunity to place [the] anger and division [that] have overtaken this nation behind us. And we will.
The advert will probably be on nationwide cable and in 13 battleground states (broadcast and digital): Arizona, Florida, Georgia, Iowa, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin.
- The Biden marketing campaign says is spent $65 million on TV final week.
See “New Begin.”
- “If I am your president,” Biden says, “we’re gonna defend Social Safety and Medicare. You will have my phrase.”