Estée Lauder paying NASA for skincare photoshoot on space station

A simulated view of the kind that Estée Lauder is paying NASA to provide aboard the Worldwide House Station. Ten bottles of the cosmetics firm’s Superior Night time Restore serum might be photographed in Earth orbit.

(Picture: © NASA/Estée Lauder/collectSPACE.com)

A high-profile cosmetics firm is offering a brand new search for NASA through the use of the Worldwide House Station to market its merchandise.

Estée Lauder is paying NASA to launch bottles of its nighttime skincare serum to allow them to be photographed aboard the Worldwide House Station. The corporate is utilizing the flight of its Superior Night time Restore Synchronized Multi-Restoration Advanced to create content material for its social media channels, in addition to ship again a singular flown-in-space artifact that Estée Lauder intends to public sale for charity.

The bottles are launching on board Northrop Grumman’s NG-14 Cygnus cargo spacecraft, the S.S. Kalpana Chawla, which is scheduled to raise off from NASA’s Wallops Flight Facility in Virginia on Sept. 29. If the launch proceeds to plan, the uncrewed spacecraft will arrive on the area station 4 days later, on Oct. 3.

Associated: The Worldwide House Station in and out (infographic)

“We selected this iconic product due to its lengthy historical past of firsts within the magnificence trade,” Stéphane de La Faverie, group president of Estée Lauder Corporations and world model president of Estée Lauder, stated throughout a name with reporters on Thursday (Sept. 24). “When it launched in 1982 as Night time Restore, it was the primary nighttime restore serum within the magnificence trade and the first-ever magnificence product to make use of hyaluronic acid.”

“Now, 30 years later, we’re including one other first to its legacies as the primary serum to launch into area,” de La Faverie stated.

The ten 1.7 oz (50 ml) bottles of Superior Night time Restore serum are flying below a brand new NASA program that devotes 5% of its area station actions to business and marketing-focused tasks. The area company is selling and enabling the commercialization of the area station so it could finally redirect the cash it spends in low Earth orbit to future deep-space exploration missions.

“We actually imagine this kind of exercise will help catalyze and increase area exploration markets for a lot of companies by demonstrating the worth of conducting business actions in area,” stated Phil McAlister, director of business spaceflight improvement at NASA Headquarters in Washington, D.C. “We additionally suppose there may be worth from a big, well-known firm, akin to Estée Lauder, being among the many first firms to reap the benefits of our business use coverage.”

“We actually hope that this can enhance consciousness of those alternatives among the many business neighborhood,” McAlister stated.

Per a payment schedule introduced by NASA in June 2019, Estée Lauder can pay NASA $17,500 per hour for the time it takes an astronaut to {photograph} and movie the bottles floating in entrance of the Earth-facing home windows within the station’s cupola. The corporate, working below an settlement brokered by House Commerce Issues, a Boston-based area commercialization agency, can even be liable for the price of launching the bottles and returning them to Earth at a price of $3,000 per kilogram up and $6,000 per kilogram down. (One kilogram is about 2.2 lbs.)

The imagery might be utilized by Estée Lauder as a part of “an thrilling story that we’re constructing to share with followers as we take them right into a journey to area,” stated de La Faverie, and on the similar time reinforce “our management in skincare innovation.”

Associated: The Expedition 63 mission to the Worldwide House Station (photographs)

NASA’s price chart for business use of the Worldwide House Station and its assets. (Picture credit score: NASA)

Per the federal restrictions that apply to all civil servants, no astronauts will seem with the Night time Restore bottles. Station crew members didn’t obtain any sort of particular coaching for this exercise and the photographer has but to be chosen. (“An astronaut might be assigned primarily based on availability when the exercise will get added to the timeline,” a NASA consultant stated.)

Estée Lauder won’t be able to make use of the imagery to suggest endorsement or approval by NASA or its astronauts.

As soon as the bottles are again on Earth, Estée Lauder plans to supply one to the general public.

“One of many different thrilling issues is that when the Superior Night time Restore bottles return to Earth subsequent spring, we’re trying ahead to auctioning one of many bottles for charity,” de La Faverie stated.

Business, off-the-shelf merchandise have flown on NASA missions because the first Mercury spaceflights within the early 1960s. Below academic outreach agreements and research-based partnerships, branded merchandise — together with Lego toys and Coca-Cola soda cans — have been photographed on U.S. spacecraft. Astronauts have additionally flown and used beauty and skincare merchandise as a part of their private hygiene kits.

Different nations’ crewmembers, together with Russian cosmonauts, have filmed merchandise for TV commercials and picked up imagery for commercials aboard earlier orbital outposts and on the Worldwide House Station. Estée Lauder is the second firm to take action with NASA, following a less-publicized exercise with Adidas.

“We’re actually proud to be a part of this chance, which I imagine displays Estée Lauder’s dedication to innovation and science and for pondering outdoors of the field. Any such business alternative helps NASA to proceed their deep area exploration, and we’re proud to help this initiative. They push the boundaries of innovation and exploration every single day,” de La Faverie stated.

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