Apple TV and Major League Soccer: Inside the Streaming Revolution
PHOTO BY SEPPH ON PIXABAY
Apple and Major League Soccer are now two seasons into a game-changing 10-year partnership—and it’s reshaping how fans watch the sport.
With exclusive streaming rights via MLS Season Pass, Apple is moving soccer away from cable and into a sleek, global platform. No blackouts, no region locks—just pure access, and a bold vision for the future of sports media.
How the Deal Is Shaping Soccer Fandom in Year 3
According to the post below, MLS and Apple TV are expanding access to attract more fans this season:
The Season Pass is now available through Comcast, Xfinity, and DirecTV, while T-Mobile users will receive it free.
This broader distribution marks a shift from platform exclusivity to wide accessibility—aimed at bringing in casual viewers and new subscribers.
By extending availability across traditional providers and mobile carriers, Apple is reshaping how soccer is streamed and shared in year three.
The Cable Breakup: What MLS on Apple Means for Sports TV
Apple’s exclusive deal with MLS continues to reshape how fans watch sports—no cable, no blackouts, just streaming on demand.
In a February 2025 Instagram post, Apple announced it had launched the Apple TV app for Android devices, five years after introducing Apple TV+. Fans can now subscribe to MLS Season Pass through the app on Android 10 and later:
This expansion marks a major step in Apple’s strategy to move beyond its ecosystem and make soccer truly platform-agnostic.
Is It Working? A Midpoint Check-In
Two years into the 10-year partnership, the Apple–MLS streaming model appears to be gaining traction. While official subscription numbers remain undisclosed, expanded access and regular updates indicate growing momentum.
Presentation has emerged as a highlight. The broadcast’s cinematic opening sequence—featured in the video below—reflects Apple’s signature polish and adds an elevated feel to each match:
Still, fans continue to request improvements like casting support and deeper personalization. It’s a strong start, with room to grow.