The Same Thing but More Expensive
Do you consider private labels as being better and more luxurious than store labels? If so you’re not alone. We often go for the option which seems better, but according to one worker private label doesn’t always equal better quality. In fact, the store brand and private label brand were exactly the same item!
The employer has no qualms about selling the same thing in posh packaging for a higher price despite both items being identical. This makes us think twice before splurging on the pricier option and maybe you do too.